Sh*t I Learned This Week

Welcome to the ”Sh*t I Learned This Week” the podcast where each episode I deep dive into the lessons from the trenches of building a digital marketing agency. Join me, as I share the real, raw, ups and downs of growing my agency from scratch to $20,000 a month in recurring revenue. This podcast is a weekly dose of sarcasm-laced info bombs to help you navigate your own business journey. Please enjoy and if it helps please share with a friend.
Episodes
Episodes



Wednesday May 14, 2025
Minimal Effective Dose
Wednesday May 14, 2025
Wednesday May 14, 2025
As human beings, generally speaking, we are pretty much lazy as shit. It takes a lot of effort to constantly fight the urge and push for the proper stimulus that you need for growth - but it's absolutely vital if you're serious about accomplishing things in whatever area of your life. I stumbled upon one of the more entertaining Internet, beefs involving the "science based " lifting community and the grizzled veterans that are just promoting common sense, lifting advice and actually talking about growing and have the results to back it up. It's definitely made me reflect back on how this concept has been playing out in my life, my business, my fitness journey, etc..
The funniest thing about this entire situation is that the people offering them advice the loudest and most confidently are the ones who quite literally have absolutely nothing to show for the results that they're promoting. Maybe tomorrow's episode is gonna touch on shutting the fuck up until you have actual results.



Tuesday May 13, 2025
Extracting the Hidden Value
Tuesday May 13, 2025
Tuesday May 13, 2025
In every deal there's more than one component - Price... everyone seems to focus on Price and they tend to forget all the other pieces that are involved in every single deal that you make. Relationship capital, trust., guarantees, delivery methods, and timelines, etc all factor into whether or not they offer is attractive or not. People are not out here, solely focused on price despite your aggressive belief that that is the case. You probably have clients who are literally in business with you almost solely because they like you ( as strange as that may sound...).
I recommendation is to figure out how you can extract the hidden value and offer up more value in every deal that you make by beginning to actually recognize what is going on in the deal.



Monday May 12, 2025
Environment Design
Monday May 12, 2025
Monday May 12, 2025
As a result of a meeting that I did the other day with my friend Darren Shaw, I decided to completely revamp my desk set up. This has gone in lockstep with a lot of the recent changes I've been making as well digitally to get things organized so that I can be more productive. Check out Facebook if you wanna see some photos of the new desk set up and if you have questions on anything feel free to ask how I've configured any of it if you're interested in setting up a small studio space for yourself as well.



Saturday May 10, 2025
Lord, I was born a ramblin' man
Saturday May 10, 2025
Saturday May 10, 2025
Time to put an end to the rambling! Today was a flurry of activity - I hired a new subcontractor on the spot to help run ads for me as I scale. I made the decision to completely revamp my desk set up so that I could pump out content, faster, and stop having to hunch over it like an awkward turtle. I visited a client's new location and helped them untangle some spaghetti and did a little bit of untangling myself. kudos were had all around. Time to up the production value fam



Friday May 09, 2025
Stereotypes
Friday May 09, 2025
Friday May 09, 2025
Stereotypes are just patterns. some are true. some are false. some helpful. and some negative. Everyone recognizes them but you can act on them to change the trajectory of your life if you choose to.



Thursday May 08, 2025
Head Down, Grind Up
Thursday May 08, 2025
Thursday May 08, 2025
today was a super busy day absolutely grinding things out and making things happen nailing down this new on boarding process while trying to also juggle current client load and website builds has me looking like I've got four arms. Shit is crazy over here, but we are making it happen and I'm excited to have contractors on board and everybody organized with orders in the water going in the same direction.



Wednesday May 07, 2025
Use it or lose it
Wednesday May 07, 2025
Wednesday May 07, 2025
two days in a row! I expect this is going to get harder and harder as time goes on, but it's another great growing opportunity for Catalyst RVA marketing agency and me personally as well... so today I'm digging into some thoughts about hiring and what I'm looking for and why. In the process of scaling my agency, I know I'm going to need to add a few members to the party so to speak – and that means I have to get organized and gear up so that we can all work efficiently and not turn into a clownworld fuckin circus.
Today was the day we started that organizational process... Also, I put some lazer beams on my gun for BB Wars.



Tuesday May 06, 2025
We Are SO BACK
Tuesday May 06, 2025
Tuesday May 06, 2025
Today I went through an overview of what's been going on since we last caught up! We are gonna be making a slight format change and I am going to be doing more frequent episodes on how I scale Catalyst RVA marketing agency to the fuckin moon this year.
After hitting $20,000 in a single month and realizing that I had been coasting, it's time to walk in and start making some shit happen. Buckle up and enjoy the ride, hopefully, it helps – if it doesn't at least you can be entertained watching me crash and burn in the process amirght?



Thursday Feb 13, 2025
Go Deeper...
Thursday Feb 13, 2025
Thursday Feb 13, 2025
Every day we inch closer and closer to the movie Idiocracy going from satire to documentary. I left a cult several years ago and many of you are slowly indoctrinating yourselves into one right now as we speak. Social media is ravaging independent thought and critical thinking skills and driving you aggressively towards hating your neighbors and not the real problem. BUT for those of you willing to slow down and recalibrate, the world can be your oyster (or something better tasting if you want). Wake the fuck up - it's becoming REALLY EASY to win today if you're not consumed by laziness in thought.
My projects:
https://andrewleejenkins.com
https://catalystrva.com
https://goagencymastermind.com



Thursday Jan 30, 2025
Stop Solving Stupid Problems
Thursday Jan 30, 2025
Thursday Jan 30, 2025
What's up Catalyst Fam!? This week I'm breaking down how and why I stopped focusing on some dumb problems that weren't moving the needle. Hopefully, this look at the difference between A, B, and C problems helps you refocus and drop that mental energy from some bullshit problems that arent actually holding you back like I had to do.
My projects:
https://andrewleejenkins.com
https://catalystrva.com
https://goagencymastermind.com



Monday Jan 20, 2025
Go. Do.
Monday Jan 20, 2025
Monday Jan 20, 2025
Spurred by a random phone call I went into a spiral of self-reflection. I genuinely appreciate my friends because oftentimes their calls or messages to bounce ideas off me turn into some massive self-reflection. Today we discuss a few short examples of how we can avoid taking the necessary steps and walk through how we can walk over the barriers we often put in place to avoid the fear of that first step...
My projects:
https://andrewleejenkins.com
https://catalystrva.com
https://goagencymastermind.com



Tuesday Jan 14, 2025
This Guy Is A Dick
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
This Guy Is A Dick
Today we get to dig into what makes Andrew Lee Jenkins tick. In an effort to break down the process, I used to grow my agency using ONLY referrals I get full-on METAAA by asking my audience what traits they align with me. Tune in today to hear me ramble about being in alignment with your values and how to stop hiding them from the world.
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/



Tuesday Dec 31, 2024
The Protagonist Conundrum
Tuesday Dec 31, 2024
Tuesday Dec 31, 2024
Unconditional Love is nonsense - and I'll tell you why... Learn more about what happens when you call out fake gurus online in this episode and how you can rethink and reflect on your actions and hopefully improve your interactions with those in your life going into 2025 with gusto.
My projects:
https://andrewleejenkins.com
https://catalystrva.com
https://goagencymastermind.com



Thursday Dec 19, 2024
End of the Year Riff
Thursday Dec 19, 2024
Thursday Dec 19, 2024
Making Marketing Great Again
All my peeps are out here wanting to start businesses in 2025. I share some thoughts about what I learned this first year out on my own and how you can let the water run off your back like oily lil duck.
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/



Monday Sep 09, 2024
Proactive vs. Reactive & The Selfish Individual
Monday Sep 09, 2024
Monday Sep 09, 2024
Today more than ever people are driven by self-focus. If you can slow down to learn how to approach people, relationships, and the human nature instilled in all of us there more effective you can be in your work, romantic relationships, and friendships.
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/



Wednesday Jul 17, 2024
Succeeding with the Quickness
Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
In this episode, I address a series of questions I have received pointing out the "rapid" success I have had in growing my marketing agency from zero to 10k and beyond in a relatively short period of time. *Spoiler* Its based on a habit I learned from the Lego brand as a child...Tune in and learn why sometimes its more about remembering shit than learning new shit.
My Current Projects:
https://andrewleejenkins.com
https://catalystrva.com
https://goagencymastermind.com



Thursday Jun 20, 2024
The Power of Relationships
Thursday Jun 20, 2024
Thursday Jun 20, 2024
In this episode, I cover the value of relationships and how they have helped me go from being completely new in my marketing agency to breaking month-over-month revenue records. Leverage the tips and tricks to take your relationships to the next level and grow your company!
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/
Catalyst RVA Marketing Agency
Agency Mastermind Community
Andrew Lee Jenkins



Wednesday Jun 12, 2024
Unlimited Confidence
Wednesday Jun 12, 2024
Wednesday Jun 12, 2024
In this episode we dig even deeper into where confidence comes from and the link between the little lies we tell ourselves or truths we bring to fruition. If you've ever wondered why some people have "it, " and others just don't.... this episode will be an eye-opener!
Catalyst RVA Marketing Agency
Agency Mastermind Community



Tuesday May 14, 2024
Developing Confidnece
Tuesday May 14, 2024
Tuesday May 14, 2024
in this episode, I break down my thoughts on simplifying the process of developing confidence that I have used to overcome the nervousness cycle and the frameworks I rely on when learning a new skillset. Everything we know how to do today, at one point, we lacked confidence in - just like My Youtube Channel, my agency Catalyst RVA Marketing Agency, and even the Sh*t I learned this Week Podcast. Go out there and get some reps today in something you're not yet comfortable with!



Tuesday May 07, 2024
How to Buy Back Your Time
Tuesday May 07, 2024
Tuesday May 07, 2024
On this episode of Sh*t I Learned this week, I dive into one of the biggest mistakes that I encounter among rookie and seasoned business owners alike. Going back to a lesson my father taught me early on working by purchasing the best of the best tools for the job. If you're a cheap-ass... this one going to hurt!
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/
Interested in learning more in a video format? Find me on the Youtube at https://www.youtube.com/@catalystrva



Wednesday May 01, 2024
Speed to Decision
Wednesday May 01, 2024
Wednesday May 01, 2024
Making "good" decisions is an absolute life hack. This week i share a few frameworks i have learned that have helped me make better decisions quickly and a few stories inspired by some not so good decision making..
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/



Wednesday May 01, 2024
The Power of Authenticity
Wednesday May 01, 2024
Wednesday May 01, 2024
In this episode, ill share how valuable the power of authenticity is today in the epidemic of trust we are in. ESPECIALLY if you are running a business like a marketing agency where you're generally looked on with a healthy dose of skepticism - rightfully so...
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/



Wednesday May 01, 2024
Welcome to the Sh*t Show
Wednesday May 01, 2024
Wednesday May 01, 2024
Welcome to the party! In this episode ill give you the short version of my background to catch the show up on the past 35 years of my life in ten minutes. its a wild ride of cults, professional paintball, and how I ended up starting Catalyst RVA Marketing Agency.
My Current Projects:
https://catalystrva.com
https://andrewleejenkins.com
https://shitilearnedpodcast.com
https://goagencymastermind.com/